Focus Group Testing For PC & Console

At Absolute Quality, a focus group test determines cross category opinions of your product. Each product is unique and may therefore require unique focus group conditions. Focus group testing can centre on different areas and the scope of test may apply to evaluating use of

Focus group testing for packaging evaluates how attractive the packaging is and the understanding or impact level on the people who examine it. This may be to establish level of impact in context of other similar genre packaging, initial impressions or established opinions from more in depth evaluation.

A shorter period of time is devoted to product play through, with more attention devoted to overall game concept, presentation and initial impressions and marketability of the game. The focus group is asked to play through the product on a limited basis and compare pre and post-play opinions.

Focusing more deeply on playability of the product, this type of focus group testing can be separated into three areas: pre-play analysis, play through analysis and post-play analysis. The group are asked to focus on expectations for the title during pre-play analysis, followed by the play through; where intuitiveness, controls, environment (quality of game engine), storyline and replay ability are assessed. The post-play analysis allows for in-depth discussion on likes and dislikes within the group, as well as fulfilment level of expectation.

The specifications for focus group testing are provided by the client by completing AQ's focus group pre-test checklist. This covers areas of attention, game controls, required focus testers, game details, target audience, documentation, etc.